Episode 69: How Smart Are You About Advertising?

Advertising has become more complex than ever. And that's spawned one of the biggest opportunities of all for marketers to become trusted advisors to their own customers. But just how smart are you about all things digital? Corey & Gordon quiz each other on a few basic questions, then turn to longtime advertising expert Tim Burke, CEO of Conduit Digital, for his take. Burke talks about helping sellers become experts beyond the products they're selling, and about outsourcing digital product fulfillment in a way that helps sellers do what they do best.