The importance of building trust relationship in complex deals with Laura Bishop

In the tenth episode of the Megadeals podcast we have the pleasure of talking to Laura Bishop who has worked at one of the biggest and oldest tech companies for over 20 years and has huge experience in technical sales and data science. Laura talks about the importance of mapping the ecosystem with all its stakeholders, both internal and external. She shares her insights of letting the technical people being part of the sale cycle, bringing credibility and trust to complex deals.