#53 - How to Protect Your Business From Lower Prices ep. 1

On this episode, we discuss a personal example where a competitor is coming in to try and take our business by offering a significantly lower price. This is not a surprise to me or anyone else in this industry, but it does provide me an opportunity to walk you through how I'm handling it in real time. This is likely the first of a couple episodes on this topic and about this situation. We hope you enjoy this episode!