The Culture of a Challenger Brand w/ Scott Carr

The Deputy Athletics Director for UCF, one of the most innovative, creative, organizations in college athletics, joins us today. In his daily responsibilities, Scott has oversight of all external units, including Brand Advancement, Strategic Communications and Video Services, as well as being heavily involved in revenue generation. In a time right now where revenue is tight for all sports and live event organizations, we all need new ideas to engage our audience, our followers and our fa...