Intensity Of Interest w/ Mike Bohn

Mike Bohn, Director of Athletics for University of Cincinnati joins us. UC and Mike are hyper focused on increasing the "intensity of interest" for their brand in the Cincinnati community, creating deeper relationships with more people. UC has created some incredible experiences for fans on game day that run counter to what many other athletic departments are doing. We talk about the decision making behind some of these enhancements, like the premium Truly sponsored rooftop experience. We dis...