Evoking Emotional Connections with Fans Through Content w/ Zhaneé Anderson

When we think about the fan experience today, it’s not just about their experience at a live event but how they interact directly and indirectly, how they engage and connect with your brand emotionally 24/7. This episode, we are joined by rising star Zhaneé Anderson from the University of Texas creative team. Throughout the conversation, David and Zhaneé touch on creating for different brands and audiences, developing emotional engaging stories and infusing personal styles into co...