Converting Passive Viewers into Active Consumers with Jen Rottenberg

Our latest episode features Jen Rottenberg, Chief Marketing Officer for Fan Controlled Football (FCF). Just as it sounds, this new professional league gave the fans the ability to select everything from team names, colors and logos to the plays that were called on the field during the game. To make that all happen, data is at the heart of everything FCF does, attracting four uniques audiences and crafting every aspect of the game for active broadcast viewing, as opposed to the tra...