College Leaders | The "Glocalization" of Sport and Immersive Fan Experiences w/ Rick Burton

A long-time sports executive, Rick Burton brings a breadth of experience and insights to this week’s podcast. After roles in brand management with Miller Lite, a stint as commissioner of the National Basketball League in Australia and Chief Marketing Officer for the 2008 Beijing Olympics, Rick has spent the last 12 years at Syracuse University as the David B. Falk Professor of Sport Management and Faculty Athletics Representative. He's also co-authored three books and contributes ...