Building Experience Ecosystems w/ Michael Jungen

Disney's Magic Band. Carnival's OceanMedallion. Our guest today was behind both industry leading tools that enabled massive experience ecosystem transformations. Forrester defines a customer experience ecosystem as “the web of relations among all aspects of a company - including its customers, employees, partners and operating environment - that determine the quality of the customer experience.” As you can imagine, building a seamless experience ecosystem is no easy task. Our guest to...