Episode 15 - Mystery Shopping the Digital Channel

Hear from Darren Burgess, Deputy MD of our Ipsos UK Mystery Shopping – Channel Performance business, as he speaks about the power of Mystery Shopping in evaluating and improving the performance of the digital channel, as well as the practical considerations when setting up such a programme. We’ll be back with Season 2 of Customer Perspective, our Ipsos Customer Experience and Channel Performance podcast, in September.  In the meantime, head to Ipsos.com to find out more about Ipsos, or get in touch with us at [email protected]. Hope you enjoyed Season 1 – and do come back for Season 2!