Episode 13 - Taking Mystery Shopping to the Next Level

This week we’re joined by Reena Roy, Vice President in our Ipsos US Channel Performance business.  Hear from Reena as she talks about taking Mystery Shopping to ‘the next level’; using Mystery Shopping to address strategic as well as tactical decision-making needs, better design, better execution, and better impact, as well as the range of approaches being employed to meet clients’ needs across a range of sectors, including high-end luxury.