446: Digital Customer Behavior

AI and machine learning are changing the game, and we are bound to see more benefits for the world of customer experience very soon. The current goal is to automate routine interactions and leave humans open to deal with the more complex ones. But there’s so much more to come. In order to reap the benefits of CX (while simultaneously managing limited budgets and external expectations), the pros need to learn to prioritize. In this report from Forrester, you will learn how to prioritize CX efforts based on three categories: business, customer, and feasibility.  Get the free report from our sponsor Alida just for our listeners here: https://www.alida.com/ctcc Learn more about your ad choices. Visit megaphone.fm/adchoices