433: Neal Schaffer, The Age of Influence

Influencer marketing isn’t about getting the Kardashians to post on social media for you. It can be smaller than that, but it’s also about much more than that. Neal Schaffer discusses how to market in a great, authentic way with the aim of building relationships and connecting the dots between employees and the customer experience to create engagement. Learn more about your ad choices. Visit megaphone.fm/adchoices