293: Are Millennials Killing Your Industry?

Adam and Jeannie share updated insights on what and how millennials buy and what that could mean for your industry in the future. Are millennial trends destroying your industry? We discuss millennials quite often on this podcast because new trends are developing so fast! This time, we have fascinating (and scary?) new insights because they’re reaching a new phase of adulthood. As it turns out, millennials are different in more ways than we ever imagined. And it’s not just about skinny jeans and fad diets. For instance, millennials are not buying much beer. (What!? That’s blasphemy!) Another example is how millennials are waiting longer to get married and not buying starter homes. But these are just a couple of the trends that have hit the news lately. Millennials are making new waves in every industry at a rapid pace, and executives are crying out in their wake! So, what does that mean for your industry? Will your offering become a fading memory while millennials push forward and shape their world? Well, that’s up to you! “We really have to think about that ecosystem in the experience of millennials.” -Jeannie Walters While many companies are suffering, others are using these trends to innovate and create experiences that not only resonate better with millennials, but make things better for everyone else. That means if you pay attention and think ahead, you can have your kale and eat it too. “Sometimes the answer is not right in front of you….” -Adam Toporek Today, we’re discussing what adulthood means for millennials as consumers, and how these trends beg a shift in our priorities and the experiences we deliver. With great examples from forward-thinking companies, Adam and Jeannie have great ideas about how to adapt and move forward in this multi-generational business landscape. Related Content 360Connext® post, Obsessing over CX for Millennials Ruins It for Everyone! Customers That Stick® post, 5 Millennial Traits to Improve Customer Service Episode 220: Future Customer or Present Customer? Episode 142: Anna Liotta, Unlocking Generational Codes We're on C-Suite Radio! Check it out for more great podcasts Sponsor message Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com, that is customerheroworkshop.com.   Take care of yourself and take care of your customers.   Learn more about your ad choices. Visit megaphone.fm/adchoices