The Choice Overload Effect: Why more is less

Have you ever experienced analysis paralysis? It’s that feeling of anxiety when you have so much information that any action feels like the wrong one, so you don’t do anything at all. We often assume that giving people more information is better. But to customers, more options can be paralyzing. In this episode, we'll explore the behavioral science of the Choice Overload Effect, and talk about how we can use it to our advantage in business, marketing, and experience design.