How Peloton Used Psychology to Perfect Its Experience

Most people hate to exercise. But why? What makes it so terrible? Well, it has a lot to do with the benefits being so far away. You've likely heard the old saying no pain, no gain, but the thing is, our brains hate sacrificing near-term pain for long-term gain. But for many Peloton owners, their indoor cycling workout has gone from being a burden to becoming an addiction. How has Peloton gotten people who have struggled to exercise for so long – people like me and maybe like you as well – to commit to regular workouts? Well, Peloton isn't just a bike – it's a social fitness game that uses psychology and behavioral science to hook its users. Join me as we unpack the psychology and behavioral science principles that helped Peloton gain a cult following – and how you can apply some of their strategies to your own business.