Fresh Start Effect: Why holidays make us want to change

Do you ever wonder what makes New Years’ resolutions so appealing? Most people see it as an opportunity to set ambitious plans, only to watch a few months slip by without realizing their goals. But did you know that there’s a psychological reason why people create goals that tie to a calendar event or holiday? It’s down to a behavioral science principle known as the Fresh Start Effect. And you can use it to motivate customers through marketing and experience design.