Cocktail Party Effect: How to apply the science of personalization

It feels like every company on earth is chasing personalization. According to research firm Forrester, in 2020 89% of digital businesses were investing in personalization, including Coca-Cola, Netflix, Sephora, and USAA. But what about customers? Are they demanding that brands create more relevant marketing and experiences? The answer is a resounding yes. Research from consulting firm Accenture found that 91% of consumers say they are more likely to shop with brands that provide personalized offers and recommendations. Why is personalization so appealing? The answer lies in a psychological principle known as the Cocktail Party Effect. Join us today as we talk about the Cocktail Party Effect, and how we can apply it to guide customer behavior, emotions, memories, and choice.