#32: In-app bidding with Daniel Tchernahovsky, Managing Director, EMEA at Applovin
Business of Apps Podcast - Ein Podcast von Business of Apps - Montags
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Millions of developers have put their time, money, and sweat into creating apps to make a profit via paid ads, subscription models, and in-app bidding. Today’s guest is Daniel Tchernahovsky, Managing Director – EMEA at AppLovin. Daniel describes how in-app bidding is a central component to generate revenue. Today’s Topics Include: ✔️ AppLovin: Goal is to entertain the world with games ✔️ App Advertising: Buying and selling formats are banner, interstitial, and rewarded ✔️ Partners: Work with everyone to monetize apps ✔️ New vs. Old: Pros and cons of programmatic advertising models, such as waterfall ✔️ Inefficiency and Inventory Issues: Time gaps and missed or random price points ✔️ In-app Bidding: Real-time auction runs parallel, not consecutively for highest price point ✔️ COVID-19 Pandemic:
