#31: A/B Testing for an app with Karan Tibdewal, Growth Consultant at Phiture

When developing an app, the work of many is put together. It’s a combination of art, math, and marketing expertise that equates with users to uncover uncertainty through A/B testing.  Today’s guest is Karan Tibdewal of Phiture, a mobile growth consulting company that assists clients with ASO, Apple search ads, and mining user retention and growth consulting.   Today’s Topics Include:  ✔️  A/B Testing: Important and essential to start with fundamentals ✔️  Reason for Testing: Optimizing metrics that you care about by experimenting ✔️  Common Problems: Control, don’t mix variables to measure  ✔️  Problems Solved: A/B testing solves user lifecycle issues from acquisition to reactivation ✔️  Customers: What resonates and what they actually need through A/B testing   ✔️  A/B Testing Strategy: Experimentation mindset and understanding basics  ✔️  A/B Testing Framework: Ideation, prioritize, test, analyze, revise, and consolidate/share  ✔️  Brainstorm Ideas: Everybody has opinions, but unable to prioritize them ✔️  Quantitative vs. Qualitative: Validate ideas about users through data science support  ✔️  How/where to learn A/B testing? Theory and statistics courses to app industry blogs  Links and Resources: Karan Tibdewal on LinkedIn Phiture How to level up your A/B testing game: Maximize impact and learnings (video) Tweets/Quotes by Karan Tibdewal: “It’s essential to start with fundamentals. A/B testing is not something completely new.” “You care about a certain metric, and you want to optimize for its performance.” “When you think you know your customers really well…A/B testing can prove you wrong.” “Experimenting is usually the solution.”