#27: A/B Testing on Google Play with Susan Azari, Mobile App Commercial Lead at The Very Group

Every morning, most of us hit the snooze button on our alarm app. Then, we make other small decisions throughout the day without even knowing it. How can we make the right decisions?  One of the best ways to make the right decisions about a mobile app marketing and development is to conduct an A/B testing.  Today’s guest is Susan Azari, Mobile App Commercial Lead at The Very Group. She shares best practices and practical advice for A/B testing.  Today’s Topics Include: ✔️A/B Testing: Different hypotheses and scenarios impact user behavior  ✔️ A/B Testing Process: Create and document ideas, plans, KPIs, timeline, and sample size ✔️ Failed Tests: Learn from past mistakes to develop integrations, outcomes, and elements  ✔️ Avoid Common Mistakes: Proofread, conduct check, control variables, skewed results ✔️ Google Play vs. Apple App Store: A/B testing easier and more efficient in Google Play ✔️ Useful A/B Testing Tools: Optimizely, Splitly, and Phiture Links and Resources: Susan Azari on LinkedIn The Very Group Optimizely  Splitly Phiture App Store A/B Testing Strategy Tweets/Quotes by Susan Azari: “It’s very easy for people to have subjective opinions about what they think might work best.”  “Realistically, data tells the true story. That’s the main reason why I’m a big fan of A/B testing.” “The reason why A/B testing is important can fall under a few different streams of activity.” “There’s no such thing as a failed test. You can always learn from it.”