#20: App Growth during COVID-19 with Loren Gould, Marketing Director at Cuvva

Businesses around the globe are going through the process of adaptation to the new economy. How are they coping with the COVID-19 pandemic? By sharing their business experiences. Today’s guest is Loren Gould, marketing director at Cuvva—where insurance is a good necessity. He describes how Cuvva is managing the Coronavirus crisis. Today’s Topics Include: 🦠  Has COVID-19 impacted Cuvva? Yes, but less than expected by taking action early 👉  What works? Messaging campaigns and more channels for marketing techniques 💪  Big Wins: Boring versus glamorous channels that both proof effective 🧪  Feedback: Don’t assume, but continually learn, research, and test what users want  Links and Resources: Loren Gould on LinkedIn Cuvva Quotes by Loren Gould: “Marketing Experience and Background: Be yourself, more fun, less awkward, and safer. “Never thought in a million years, I would be working in insurance—let alone really enjoying it and passionate about it.” “Our app is based on movement, so we’ve obviously taken a hit—although, not as much as we anticipated.” “Traditional channels that you wouldn’t think would be worth doing, sometimes are and can be very effective.”