#155: Growing your app downloads with PR with Jessica Alderson, Co-founder and CEO at So Syncd

PR - what does this acronym mean to you? If you moving from one country to the other, it’s definitely about Permanent Residency, if you’re launching a product, in our today’s conversation, a mobile product, it is about Public Relations and making a splash to grab mobile users' attention. How big of a splash you can do with it? The size of a splash from the meteorite that killed off the dinosaurs in the Mexican Gulf 66 million years ago? Or barely noticeable? Today we have Jessica to share her experience of doing a PR campaign for her app So Syncd. Today’s Topics Include: Jessica Alderson's background What is So Syncd app PR marketing technique applicability to app categories How to identify the audience for an app Short and long-term strategies for pitching the press Pitch email template How to identify a PR campaign's success The general strategy to approach journalists Final tips What Jessica would like to change about digital marketing the most Android or iOS? Jessica's first mobile phone Leaving her smartphone at home, what features would Jessica miss most? What features Jessica would like to see added to his smartphone? Links and Resources: Jessica Alderson on LinkedIn Business Of Apps - connecting the app industry Quotes from Jessica Alderson: “I don't think that PR is applicable to all kinds of apps and I don't think it's applicable to even necessarily startups in the same vertical in different states." “I think a good lens to think of it [is your app newsworthy for PR or not] through is how does this impact other people?" "As you develop relationships then the journalists will start reaching out to you and you have a back-and-forth dialog" Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024