#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]

This episode is different, recently we hosted a webinar featuring Perform[cb] team talking about how to scale user acquisition in 2023 and we’re releasing a recording of this conversation with Matthew and Lee. It was a lively discussion that covered a lot of ground, including: Competitive optimizations for efficient ad spend Maximizing reach through top traffic channels Campaign strategies to test ahead of Q4 Three user acquisition success stories with top marketers, including FanDuel Links and Resources: Matthew Lord on LinkedIn Lee Aho on LinkedIn Perform[cb] Business Of Apps - connecting the app industry Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024