Unpacking the Digital Shelf

304 Folgen

1. You Have Best-In-Class Digital Content, BUT is it Effective?, with Shazer Baig, Ecommerce Director at L’Oreal, Mike Black, CMO at Profitero, and Kathleen Harrington, Vice President, Digital Merchandis

   Vom: 4.3.2024
2. The Funeral Preparations for the Death of the Cookie Must Start Now, with Jeff Greenfield,CEO at Provalytics

   Vom: 26.2.2024
3. 2024: The Year of OMNIGEDDON!, with Chris Perry, Chief Learning Officer at firstmovr

   Vom: 19.2.2024
4. Driving PDP Performance Through Authenticity at Scale, with Tom Logan, Co-founder & CEO at Cohley

   Vom: 12.2.2024
5. Predictions for 2024 in Ecommerce, with Andrea Leigh, Founder & CEO, Allume Group

   Vom: 5.2.2024
6. Attribution is Dead. Long Live Statistical Modeling, with Meghan Corroon, Founder and CEO at Clerdata

   Vom: 29.1.2024
7. No data, No Dollars: Lessons from DCG’s Retail Media Benchmark Report, with Gregor Murray, VP of Strategy, Digital Commerce Global

   Vom: 22.1.2024
8. Unlocking Peace, Power, and Impact by Owning Your Identity at Work, with Amazon Best-Selling Author Tricia Montalvo Timm

   Vom: 15.1.2024
9. Streamlining and Optimizing the Content Supply Chain, with Gloria DeCoste, Director of Omni-channel Marketing at Nestle USA

   Vom: 8.1.2024
10. The Walmart Marketplace: "Copy & Paste" is a Waste, with Kiri Masters, Head of Retail Marketplace Strategy at Acadia and Tom Spaven, VP of Marketing at Good Wipes

    Vom: 1.1.2024
11. 2024 Challenges and Opportunities: Insights from CPG Boardrooms, with John Carroll, President Digital Commerce and Analytic Services at Acosta Group

    Vom: 18.12.2023
12. Real-World Examples of How Top Brands are Using AI on the Digital Shelf

    Vom: 11.12.2023
13. Integrate Your Retail Media and In-store Campaigns for Better Results, with Paul Brenner, SVP, Retail Media and Partnerships at Vibenomics and Nate Pinkston, Head of Growth at Microsoft Retail Media

    Vom: 4.12.2023
14. A Collaborative Mindset in Highly Pressurized Times, with Kenji Gjovig, Managing Director at Bayfield Consulting

    Vom: 27.11.2023
15. From No Regrets Bets to Operational Transformation: Crafting an AI Strategy to Win Big, with Mike Monroe, Managing Director at Deloitte Digital

    Vom: 20.11.2023
16. Ozempic Hot Take: What Impact will GLP1 Drugs Have on the CPG Industry, with John Carroll, President Digital Commerce and Analytic Services at Acosta Group

    Vom: 13.11.2023
17. Wringing Performance out of Amazon Marketing Cloud, with Ross Walker, Retailer Marketplaces Paid Media Team Lead at Acadia

    Vom: 6.11.2023
18. Takeaways from the Q3 Allume Group EIQ Report, with Andrea Leigh, Founder & CEO, Allume Group

    Vom: 30.10.2023
19. Is Ecommerce Still Where the Growth Is Coming From? With Russ Dieringer, Founder and CEO of Stratably

    Vom: 23.10.2023
20. Data on the Future Shopper, with Naji El-Arifi, Head Of Innovation & Hugh Fletcher, Global Marketing Director and Thought Leadership Lead at Wunderman Thompson Commerce & Technology

    Vom: 16.10.2023