The Sleeping Barber - A Business and Marketing Podcast
Ein Podcast von Sleeping Barber - Donnerstags
Kategorien:
98 Folgen
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SBP 037: The State of Programmatic in Canada. With Ben Wise and Jeremy Freedman.
Vom: 21.9.2023 -
SBP 036: The Gravity of Ecommerce. With JP Castlin and James Hankins.
Vom: 14.9.2023 -
SBP 035: A Guide to Product Marketing, with Yasmeen Turayhi
Vom: 3.8.2023 -
SBP 034: Bud Light, Barbie and Branding, with Emmanuel Probst
Vom: 21.7.2023 -
SBP 033: AI. Separating Fact From Fiction, with Darby Sieben and Craig Haney
Vom: 6.7.2023 -
SBP 032: To Persona or Not to Persona? That is the Question.
Vom: 22.6.2023 -
SBP 31: When to Change Your Strategy, With Jennifer Riel
Vom: 8.6.2023 -
SBP 030: Solving for Incrementality, with Avinash Kaushik
Vom: 25.5.2023 -
SBP 029: The Evolution of B2B Sales and Marketing, with Brent Adamson
Vom: 11.5.2023 -
SBP 028: The Evolution of Traditional Advertising, with Pierre Bouvard
Vom: 27.4.2023 -
SBP 027: A Conversation About Intent Based Marketing, With Marc and Vassilis
Vom: 5.4.2023 -
SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol
Vom: 23.3.2023 -
SBP 025: Better Brand Health, with Jenni Romaniuk
Vom: 9.3.2023 -
SBP 024: What Marketers Don't Know. With Tom Roach
Vom: 23.2.2023 -
SBP 023: Inflation Is Here To Stay. Now what? With Dr. Hermann Simon
Vom: 9.2.2023 -
SBP 022: Modern Marketing Dilemmas, with Mary Kyriakidi
Vom: 26.1.2023 -
SBP 021: Customer Centricity and the Role of Marketing with Andrea Belk Olson
Vom: 5.1.2023 -
SBP 020: The Sleeping Barber Season 1: Year in Review, with Marc and Vassilis
Vom: 21.12.2022 -
SBP 019: Marketing Trends You Shouldn't Listen to, with Tom Goodwin
Vom: 8.12.2022 -
SBP 018: Confessions of a Pricing Man, with Prof. Hermann Simon
Vom: 24.11.2022
Welcome to the Sleeping Barber podcast with your hosts, Marc Binkley and Vassilis Douros. The sleeping barber is a classic computer programming problem that illustrates the challenges of effectively managing multiple systems processes. In business, we're faced with similar challenges. How do we align operations, IT and HR to execute a strategy and drive growth? How can accounting and legal help build and defend brands? How do marketing, sales and customer service teams effectively and efficiently acquire and serve customers? These challenging problems are exactly what this podcast is about.