169 Folgen

  1. Nerd Alert: A TV Advertising Reality Check

    Vom: 3.10.2024
  2. Audience Matters with Sarah Jordan, Constant Contact CMO

    Vom: 1.10.2024
  3. Nerd Alert: Ageism Kills Brands

    Vom: 26.9.2024
  4. Timeless Marketing Principles with Jason Ing, Gusto CMO

    Vom: 24.9.2024
  5. Nerd Alert: Growth Potential by Buyer Group

    Vom: 19.9.2024
  6. Marketing as a Science with Professor Byron Sharp

    Vom: 17.9.2024
  7. Nerd Alert: Where A/B Testing Goes Wrong

    Vom: 12.9.2024
  8. The Dangers of Marketing Misattribution

    Vom: 10.9.2024
  9. Nerd Alert: The Halo Effect of TV Advertising

    Vom: 5.9.2024
  10. The Future of Search Marketing

    Vom: 3.9.2024
  11. Nerd Alert: The Truth About CMO Tenure

    Vom: 29.8.2024
  12. Are Brand Extensions Worth the Risk?

    Vom: 27.8.2024
  13. Nerd Alert: How Effective are Influencers?

    Vom: 22.8.2024
  14. Is "Brand Purpose" Overrated?

    Vom: 20.8.2024
  15. Nerd Alert: The Dynamic Attention Theory

    Vom: 15.8.2024
  16. Proof That Your Brand Matters

    Vom: 13.8.2024
  17. Nerd Alert: Do Sports Sponsorships Work?

    Vom: 8.8.2024
  18. The Myths of Media Quality

    Vom: 6.8.2024
  19. Nerd Alert: How to Reach the ‘Right’ Customers

    Vom: 1.8.2024
  20. Sports Marketing and the Summer Olympics

    Vom: 30.7.2024

4 / 9

Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

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