169 Folgen

  1. Nerd Alert: The Problem with Last-Touch Attribution

    Vom: 27.2.2025

  2. How Category Entry Points Shape Buying

    Vom: 25.2.2025

  3. Nerd Alert: How Media Channel Combinations Impact Performance

    Vom: 20.2.2025

  4. Why Digital Advertising Is Failing Marketers with Bob Hoffman

    Vom: 18.2.2025

  5. Nerd Alert: The Extraordinary Cost of Dull

    Vom: 13.2.2025

  6. The Effectiveness Principles You Need to Know

    Vom: 11.2.2025

  7. Nerd Alert: What Makes a Great Super Bowl Ad?

    Vom: 6.2.2025

  8. How to Spot Effective Super Bowl Ads

    Vom: 4.2.2025

  9. Nerd Alert: Digital vs. Traditional Advertising

    Vom: 30.1.2025

  10. The Art and Science of Creative Effectiveness

    Vom: 28.1.2025

  11. Nerd Alert: How Cultural Imprinting Accelerates Brand Growth

    Vom: 23.1.2025

  12. The Truth About Agency Models

    Vom: 21.1.2025

  13. Nerd Alert: How Advertising Improves Pricing Power

    Vom: 16.1.2025

  14. Secrets to TV Advertising Success

    Vom: 14.1.2025

  15. Nerd Alert: How Effective is Paid Search?

    Vom: 9.1.2025

  16. Marketing Predictions for 2025

    Vom: 7.1.2025

  17. Nerd Alert: Why You Should Invest in Attention

    Vom: 2.1.2025

  18. The Most Effective Brands of 2024

    Vom: 31.12.2024

  19. 2024's Marketing Wins and Fails

    Vom: 23.12.2024

  20. Nerd Alert: How Consumer Behavior Has Changed

    Vom: 19.12.2024

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Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

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