The Influencer Marketing Lab
Ein Podcast von Scott Guthrie
56 Folgen
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Beckii Flint of Pepper Studio talks hate followers
Vom: 29.7.2021 -
Chris Stokel-Walker discusses his new book: TikTok Boom
Vom: 22.7.2021 -
Philip Brown talks Offset: Formula E's new creator collective
Vom: 17.6.2021 -
Yusuf Özdalga of QED Investors explains how to fund the creator economy
Vom: 9.6.2021 -
Kara Peach talks Genfluencer and social responsibility
Vom: 27.5.2021 -
Gymshark's Calum Watson talks about building a 100-year brand
Vom: 19.5.2021 -
Ogilvy's Imogen Coles explains why in creativity low-fi doesn't mean lazy
Vom: 12.5.2021 -
Becky Owen Facebook's head of branded content talks social commerce
Vom: 5.5.2021 -
Exploring Gifta: the brand-to-influencer gifting logistics company
Vom: 22.4.2021 -
Charlotte Williams talks influencer pricing
Vom: 8.4.2021 -
Tom Augenthaler talks B2B influencer marketing
Vom: 31.3.2021 -
From YouTube Microcelebrity to Mainstream Star with Dr Kathryn Murphy
Vom: 24.3.2021 -
Talking TikTok music with Emma Harman President of Whalar, EMEA
Vom: 2.3.2021 -
Profile of Happy Yolk, & the Egg that cracked Instagram
Vom: 24.2.2021 -
Profile of Dominic Smales & the future of social talent
Vom: 16.2.2021 -
Profile of Max Osborne, co-founder of ThisThat
Vom: 10.2.2021 -
Profile of Brendan Gahan, Partner at Mekanism
Vom: 3.2.2021 -
Reality TV stars versus social media influencers
Vom: 27.1.2021 -
Profile of Rahul Titus, head of influence, Ogilvy
Vom: 20.1.2021 -
Profile of Cody Eastmond, senior director at Science Magic Inc.
Vom: 17.12.2020
The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure. This podcast gives marketers and business owners the lowdown on this fast-growth sector. Scott Guthrie an influencer marketing management consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator. World-renowned marketer Mark W. Schaefer has called him "the leading voice of influencer marketing". Take a listen and decide for yourself.
