The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Ein Podcast von Melina Palmer
497 Folgen
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457. Proximity: Redefining Business and Innovation in a Digital Age
Vom: 26.12.2024 -
456. Moonshot Strategies: Business Insights from NASA's Space Race
Vom: 24.12.2024 -
455. The Influence Equation: Transformational Change with Steve Martin
Vom: 19.12.2024 -
454. Social Proof in Action: Understanding the Herding Instinct
Vom: 17.12.2024 -
453. Elevating Brand Perception: DJ Sprague’s Journey from Limos to Reputation King
Vom: 12.12.2024 -
452. Embracing Negative Reviews: Behavioral Economics Insights
Vom: 10.12.2024 -
451. Why Everyone Else Is A Hypocrite: Exploring Our Modular Minds w/ Dr. Robert Kurzban
Vom: 5.12.2024 -
450. The "G" in NUDGES: Mastering Feedback for Behavioral Success
Vom: 3.12.2024 -
449. Embracing Winter: Mindset Shifts with Dr. Kari Lebowitz
Vom: 28.11.2024 -
448. Embracing Familiarity Bias: The Comfort of the Known
Vom: 26.11.2024 -
447. The Hive Mind at Work: Transforming Organizations with Dr. Siobhan McHale
Vom: 21.11.2024 -
446. The Taste of Success: How Flavor Impacts Buying Behavior
Vom: 19.11.2024 -
445. From Insights to Action: Behavioral Science at Lyft with Irrational Labs
Vom: 14.11.2024 -
444. Bridging the Intention-Action Gap: Behavioral Insights with Dr. Sudy Majd
Vom: 12.11.2024 -
443. The Birth of Consumer Choice w/ Jason Voiovich
Vom: 7.11.2024 -
442. The Power of NUDGES and Choice Architecture (Refreshed Episode)
Vom: 5.11.2024 -
441. Cracking Consumer Codes: Hunter Thurman of Alpha-Diver on Pricing Psychology
Vom: 31.10.2024 -
440. AI Meets Behavioral Economics: Predicting Consumer Behavior w/ Sam Albert of Behaviorally (Refreshed Episode)
Vom: 29.10.2024 -
439. Behavioral Science at Scale: William Mailer on Banking Innovations
Vom: 23.10.2024 -
438. Apple Card: Behavioral Economics in Action (Refreshed Episode)
Vom: 21.10.2024
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
