The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Ein Podcast von Melina Palmer
497 Folgen
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497. Making Work Fair
Vom: 15.5.2025 -
496. The Hidden Costs of Inequity Aversion in Business
Vom: 13.5.2025 -
495. The Human Side of Leadership w/ Willie Pietersen
Vom: 8.5.2025 -
494. From Management Mess to Leadership Success
Vom: 6.5.2025 -
493. Disrupting Implicit Bias
Vom: 1.5.2025 -
492. Breaking Free from Functional Fixedness
Vom: 29.4.2025 -
491. Unlocking the Power of Storytelling in Business
Vom: 24.4.2025 -
490. Metaphors and Brand Connection
Vom: 22.4.2025 -
489. Beyond Mentorship - How to Sponsor Success
Vom: 17.4.2025 -
488. The Art of Getting Along
Vom: 15.4.2025 -
487. What We Value
Vom: 10.4.2025 -
486. Making It Easy: The Art of Seamless Sales
Vom: 8.4.2025 -
485. The Social Art of Influence
Vom: 3.4.2025 -
484. The Psychology of Pricing: Framing with Numbers
Vom: 1.4.2025 -
483. Unlocking the Laws of Connection
Vom: 27.3.2025 -
482. The Power of Unity in Persuasion
Vom: 25.3.2025 -
481. The Consumer Insights Revolution
Vom: 20.3.2025 -
480. Marketing to Mindstates
Vom: 18.3.2025 -
479. The Housefly Effect: Small Changes, Big Impact
Vom: 13.3.2025 -
478. The Power of Choice Architecture in Behavior Change
Vom: 12.3.2025
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
