Positioning with April Dunford
Ein Podcast von April Dunford - Donnerstags
41 Folgen
-
How to Turn a Competitor's Strength into a Weakness
Vom: 13.2.2025 -
How to Position Against a Competitor Who Lies
Vom: 30.1.2025 -
Getting to the Root of the "We Have No Differentiation" Problem
Vom: 17.10.2024 -
Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi
Vom: 3.10.2024 -
How to Frame a Sales Conversation
Vom: 19.9.2024 -
From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky
Vom: 15.8.2024 -
Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors
Vom: 1.8.2024 -
Mastering Messaging for B2B Tech with Emma Stratton
Vom: 18.7.2024 -
Rethinking Marketing and Storytelling with Martina Lauchengco
Vom: 4.7.2024 -
Rethinking Sales Strategies for Modern Markets with Loren Padelford
Vom: 13.6.2024 -
A Buyer-Centric Approach to Competitive Positioning
Vom: 30.5.2024 -
Arming Sales Teams To Win in the Market, with Brent Adamson
Vom: 16.5.2024 -
The Role of Market Category in Differentiation
Vom: 2.5.2024 -
Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana
Vom: 18.4.2024 -
Why Positioning Does Not Make the Jump From Marketing to Sales
Vom: 3.4.2024 -
A Marketers Guide To Using The Sales Pitch
Vom: 16.11.2023 -
Mastering Strategy, Vision, and Positioning
Vom: 9.11.2023 -
Using Trends To Enhance Your Positioning
Vom: 2.11.2023 -
How To Think About Competition
Vom: 26.10.2023 -
How to Manage a Big Positioning Change
Vom: 19.10.2023
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
