Marketing MasterClass - Psychology in Communication
Ein Podcast von Michal Szaniecki
33 Folgen
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13. Bite-size take-away of Psychology in Communication
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12. Pragmatic Toolbox to beef up your communication power
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11. Briefly into emotions
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10. Metacommunication - saint grail for successful behavior change
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09. Peripheral Route: more examples to get the gist
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08. Peripheral Route: low attention - high memory capacity & emotions
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07. Central Route: its traps and how to overcome them
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06. Central Route: high attention - low memory capacity
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05. Two routes of communications in detail
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04. From brain capacity to two routes of brand communications
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03. How humans process communications
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02. Why declarative evaluation of brand communications falls short of your expectation
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01. Introduction to Marketing MasterClass - Psychology in Communication
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Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!
