It’s time to toss aside the touchy-feely notions of love in business and recognize the real power it holds. Love is not only appropriate in the context of business, it’s the foundation of great leadership, and, therefore, the very foundation of a thriving, competitive enterprise. Welcome to the Love Is Just Damn Good Business podcast where host Steve Farber talks with business leaders who are operationalizing love as a strategic advantage.Farber’s guests share their proven strategies, inspiring case studies, and practical lessons on how to build corporate and team cultures based on love—the ultimate competitive advantage. You’ll discover why (and how) Love, at the end of the day, is just damn good business for you, too. Many businesspeople are frustrated by a gap between what they desire from their leadership and business efforts and what they’re able to accomplish; however, more and more successful leaders, executives, and entrepreneurs are successfully bridging that gap with phenomenal success. What is their secret? What code have they cracked?They go beyond the traditional definition of leadership to make a significant, positive difference on their own company or within the company that they work for. These are people who take their own personal development seriously and don’t see it as something contrary to their professional development. And at their core, they recognize that love is a powerful leadership and business principle—and they operationalize it in the way they work with colleagues, employees, and customers alike. The good news is that you can achieve that same level of success, too. Here on the Love Is Just Damn Good Business podcast, Steve Farber, Founder of The Extreme Leadership Institute, will be teaching you how to operationalize love as a business and leadership practice.Your competitive advantage comes from your customers and clients loving what you do for them. Customer “satisfaction” just isn’t enough anymore. So, how do you take your business to the highest level where your customers are your greatest advocates, your employees are your greatest performers and recruiters, and your personal fulfillment is at its peak?Farber has found that the only way to accomplish all of that in a meaningful and sustainable way over time is to operationalize love as a discipline and a practice rather than a soft, fluffy sentiment. So what does it look like to conduct your business that way? How do you show your customers that you really love them? And how do you create a culture that your employees, teammates, colleagues love working in? Business leaders have been asking these questions for years. In this show, Steve addresses those questions head on. Having had a broad exposure to a vast array of companies spanning three decades, Steve Farber has discovered that the practice of “doing what you love in the service of people who love what you do” is a powerful, universal leadership credo that runs through all county, industry, and company cultures.A subject-matter expert in business leadership and one of Inc’s global Top 50 Leadership and Management Experts, Steve is a leadership speaker and a senior-level leadership coach and consultant who has worked with and spoken to a wide variety of public and private organizations in virtually every arena – from the tech sector to financial services, manufacturing, health care, hospitality, entertainment, retail, and government. He is the bestselling author of Greater Than Yourself, The Radical Edge, and The Radical Leap, which was named one of the 100 Best Business Books of All Time. His much-anticipated new book, Love Is Just Damn Good Business, is in stores now. Steve’s passion is coaching and inspiring Extreme Leadership at all organizational levels by teaching leaders how to operationalize love as a discipline and a practice. Join him and his guests here on the podcast and learn specific ideas on how to operationalize love and be reenergized to make a significant difference in your businesses, personal life, and the world around you. After all, Love Is Just Damn Good Business!