How Brands Are Built

Ein Podcast von How Brands Are Built

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54 Folgen

  1. Gareth Kay believes brands should show, not just tell

    Vom: 29.10.2018
  2. Laura Ries has six brand positioning principles

    Vom: 22.10.2018
  3. Marty Neumeier wrote a business thriller

    Vom: 15.10.2018
  4. Wrapping up season one: Tips for the naming process

    Vom: 2.7.2018
  5. Eli Altman started freelance naming at age sixteen

    Vom: 25.6.2018
  6. Scott Milano does sprints in the morning

    Vom: 18.6.2018
  7. Laurel Sutton could talk about linguistics all day

    Vom: 11.6.2018
  8. Jonathan Bell starts with coffee and a sheet of paper

    Vom: 4.6.2018
  9. Amanda Peterson considers CamelCase a crime

    Vom: 29.5.2018
  10. Steven Price says "go," "maybe," and "maybe not"

    Vom: 21.5.2018
  11. Clive Chafer has a wonderful thesaurus

    Vom: 14.5.2018
  12. Shannon DeJong is a hummingbird and a drill

    Vom: 14.5.2018
  13. Anthony Shore's naming partner is a neural network

    Vom: 14.5.2018
  14. This is_ How Brands Are Built

    Vom: 6.3.2018

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On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.