Growth Masterminds: mobile growth podcast
Ein Podcast von Singular
Kategorien:
135 Folgen
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SKAdNetwork challenges for mobile marketers: supply side data, and privacy cohort size
Vom: 11.2.2021 -
From Hello World to Clash of Clans: how your marketing analytics needs change
Vom: 19.11.2020 -
ROAS and cohorts in iOS 14? Here's how
Vom: 2.11.2020 -
Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment
Vom: 22.10.2020 -
How do you build a single source of truth ... including SKAdNetwork?
Vom: 14.10.2020 -
3 ways fraudsters can cheat advertisers in iOS 14 with SKAdNetwork
Vom: 8.10.2020 -
Managing, monitoring, and optimizing conversions in iOS 14 with SKAdNetwork
Vom: 6.10.2020 -
UA in iOS 14 with SKAN, Singular's open source framework for SKAdNetwork
Vom: 12.8.2020 -
Creative: A game designer and a marketing director on how pink cows, purple velvet shoes, and stone pillows help you beat the competition
Vom: 11.5.2020 -
Using AI to boost customer acquisition, with Lomit Patel (VP of Growth at IMVU)
Vom: 31.3.2020 -
AdExchanger senior editor Allison Schiff on TikTok, Amazon, Facebook, Google, Twitter, the goddess of growth, and the marketing that works on her
Vom: 15.2.2020 -
DraftKing's Jayne Peressini on ghost ads, measuring TV, multivariate testing, scaling a growth team, and much more
Vom: 19.12.2019 -
Thomas Petit on ASO, conversion optimization, why VO and tROAS don't really work for subscription apps (and more)
Vom: 13.12.2019 -
2 super women in games: How to get featured by Apple and Google, how to know when to scale, and how to build a games studio in a non-traditional market
Vom: 3.12.2019 -
Eric Seufert on mobile chaos, mobile games, and mobile attribution
Vom: 21.11.2019
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.