Growth Masterminds: mobile growth podcast

135 Folgen

1. SKAdNetwork challenges for mobile marketers: supply side data, and privacy cohort size

   Vom: 11.2.2021
2. From Hello World to Clash of Clans: how your marketing analytics needs change

   Vom: 19.11.2020
3. ROAS and cohorts in iOS 14? Here's how

   Vom: 2.11.2020
4. Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment

   Vom: 22.10.2020
5. How do you build a single source of truth ... including SKAdNetwork?

   Vom: 14.10.2020
6. 3 ways fraudsters can cheat advertisers in iOS 14 with SKAdNetwork

   Vom: 8.10.2020
7. Managing, monitoring, and optimizing conversions in iOS 14 with SKAdNetwork

   Vom: 6.10.2020
8. UA in iOS 14 with SKAN, Singular's open source framework for SKAdNetwork

   Vom: 12.8.2020
9. Creative: A game designer and a marketing director on how pink cows, purple velvet shoes, and stone pillows help you beat the competition

   Vom: 11.5.2020
10. Using AI to boost customer acquisition, with Lomit Patel (VP of Growth at IMVU)

    Vom: 31.3.2020
11. AdExchanger senior editor Allison Schiff on TikTok, Amazon, Facebook, Google, Twitter, the goddess of growth, and the marketing that works on her

    Vom: 15.2.2020
12. DraftKing's Jayne Peressini on ghost ads, measuring TV, multivariate testing, scaling a growth team, and much more

    Vom: 19.12.2019
13. Thomas Petit on ASO, conversion optimization, why VO and tROAS don't really work for subscription apps (and more)

    Vom: 13.12.2019
14. 2 super women in games: How to get featured by Apple and Google, how to know when to scale, and how to build a games studio in a non-traditional market

    Vom: 3.12.2019
15. Eric Seufert on mobile chaos, mobile games, and mobile attribution

    Vom: 21.11.2019