Growth Masterminds: mobile growth podcast
Ein Podcast von Singular
151 Folgen
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Modeling SKAN data for better iOS mobile marketing insights
Vom: 19.11.2021 -
China mobile: learning from Alibaba, Tencent, mobile commerce
Vom: 1.11.2021 -
InMobi CEO on data, privacy, payment freedom on iOS, & InMobi Telco
Vom: 15.9.2021 -
Boosting app monetization AND user retention: AppLike CEO Jonas Thiemann
Vom: 16.8.2021 -
After attribution: what's next in marketing measurement
Vom: 9.8.2021 -
Why Vungle bought JetFuel and what it means for the mobile marketing landscape
Vom: 9.7.2021 -
Apple's SKAdNetwork is a huge bonus for kids apps, says Kidoz co-CEO Eldad Ben Tora
Vom: 14.6.2021 -
Cloud gaming is a game-changer for marketers: chatting with Bluestack's new Now.gg VP Ben Armstrong
Vom: 3.6.2021 -
Mobile app success in China: pitfalls, challenges, and secrets, with Josh Burns
Vom: 15.5.2021 -
Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem
Vom: 2.4.2021 -
So you need SKAdNetwork-compatible mobile ad inventory ...
Vom: 10.3.2021 -
Facebook AAA: How to analyze Automated App Ads by country and creative simultaneously
Vom: 3.3.2021 -
iOS 14: is the ad ecosystem ready? (plus SKAdNetwork and MMPs, mobile web and deep links, and VTA)
Vom: 2.3.2021 -
Fingerprinting in iOS 14: where you can and can't use probabilistic fingerprinting for marketing measurement or tracking
Vom: 1.3.2021 -
Everything you need to know about Apple's App Tracking Transparency pop-up, with Singular CTO Eran Friedman
Vom: 24.2.2021 -
Mixtiles co-founder on marketing, identity, privacy, iOS 14, and app vs web
Vom: 19.2.2021 -
SKAdNetwork challenges for mobile marketers: supply side data, and privacy cohort size
Vom: 11.2.2021 -
From Hello World to Clash of Clans: how your marketing analytics needs change
Vom: 19.11.2020 -
ROAS and cohorts in iOS 14? Here's how
Vom: 2.11.2020 -
Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment
Vom: 22.10.2020
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
