Diary of a first-time CMO
Ein Podcast von Cognism
68 Folgen
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Entry 25: Minimum viable product
Vom: 8.2.2023 -
Entry 24: LinkedIn wins
Vom: 8.2.2023 -
Entry 23: Cognism DNA
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Entry 22: Providing value
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Entry 21: Align your destinies
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Entry 20: Give yourself problems
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Lesson 2: The different languages of a CMO
Vom: 8.2.2023 -
Entry 19: Marrying ideas and execution
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Entry 18: Tie yourself to revenue
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Entry 17: Let’s get it live
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Entry 16: Done is better than perfect
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Entry 15: Dream team
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Entry 14: Art and science
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Entry 13: The first 100 days
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Entry 12: Experiment, experiment, experiment
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Entry 11: Implementing a winning content strategy
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Entry 10: Cut the BS
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Entry 9: Day 1 and a marketing leader
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Entry 8: CMO of a startup
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Entry 7: Value customer loyalty
Vom: 7.2.2023
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
