Diary of a first-time CMO
Ein Podcast von Cognism
68 Folgen
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Conclusion
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Entry 63: My dream demand gen marketer
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Entry 62: My predictions
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Entry 61: The 10% more mindset
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Entry 60: Attracting talent
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Entry 59: Don’t backslide
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Entry 58: Content team in a demand gen org
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Entry 57: Rebranding Cognism
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Entry 56: Imposter syndrome
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Entry 55: On-demand, ungated, free content
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Entry 54: It’s not 2010 anymore
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Lesson 3: Shifting your reporting
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Entry 53: Lead gen to demand gen
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Entry 52: Critical thinking
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Entry 51: Catching a CMO’s attention
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Entry 50: Outsourcing
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Entry 49: Roles to have in-house
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Entry 48: Hands-on mode
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Entry 47: Kissing frogs
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Entry 46: Rethinking funding press releases
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The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
