Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Ein Podcast von Consumer Behavior Lab - Donnerstags
72 Folgen
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How Chipotle employs the pique effect to generate excitement
Vom: 25.3.2024 -
How Costco uses the sunk cost effect to drive repeat purchase
Vom: 12.3.2024 -
Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations
Vom: 29.2.2024 -
The Super Bowl: why costly signalling makes messages more effective
Vom: 27.2.2024 -
Valentine’s Day and why much market research is misleading
Vom: 27.2.2024 -
Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond
Vom: 27.2.2024 -
Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology
Vom: 27.2.2024 -
New Year's Resolution: The power of a public commitment
Vom: 22.12.2023 -
How UberEats makes picking simpler to scale up sales
Vom: 28.9.2023 -
How ‘Don’t Mess With Texas’ achieved success by recognizing ads are a weak force
Vom: 28.9.2023 -
How The Economist used the generation effect to make their ads memorable
Vom: 28.9.2023 -
How Apple made its benefits more memorable by making them concrete
Vom: 28.9.2023 -
How Got Milk? harnessed loss aversion to win market share
Vom: 28.9.2023 -
How Snickers use trigger moments to drive consumption
Vom: 28.9.2023 -
How De Beers used anchoring to create perhaps the world’s most successful ad
Vom: 28.9.2023 -
How political campaigns have applied behavioural science to sway their audience
Vom: 6.6.2023 -
How Facebook harnesses uncertain rewards to build a sticky user experience
Vom: 6.6.2023 -
How Blue Apron adds a little friction to boost taste perceptions
Vom: 6.6.2023 -
How Grey Goose uses price to signal superior quality
Vom: 6.6.2023 -
How Dyson uses the illusion of effort to set expectations of excellence
Vom: 30.5.2023
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
