Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Ein Podcast von Consumer Behavior Lab - Donnerstags
72 Folgen
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Behavioral science for agencies: media planning
Vom: 18.6.2025 -
How Five Guys uses the illusion of effort to make their burgers taste even better
Vom: 4.6.2025 -
Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger
Vom: 29.5.2025 -
How Oatly used the messenger effect to become the world's most successful milk alternative
Vom: 22.5.2025 -
Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer
Vom: 15.5.2025 -
How Everlane have harnessed the principle of fairness to grow their brand
Vom: 8.5.2025 -
Interview with Ayelet Fishbach: Professor of Behavioral Science at the University of Chicago
Vom: 1.5.2025 -
How GEICO use the principle of concreteness to make memorable ads
Vom: 24.4.2025 -
Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant
Vom: 17.4.2025 -
How Hendrick's distinctive use of nostalgia explains their marketing success
Vom: 10.4.2025 -
Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You
Vom: 3.4.2025 -
How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C
Vom: 27.3.2025 -
Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal
Vom: 20.3.2025 -
Interview: Nir Eyal, author of Hooked, on how to form lasting habits
Vom: 13.3.2025 -
How using humor helped Aviation gin laugh all the way to the bank
Vom: 6.3.2025 -
Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science
Vom: 27.2.2025 -
How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world
Vom: 20.2.2025 -
Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability
Vom: 13.2.2025 -
How Kraft kept their healthier product secret to avoid the problem of expectation assimilation
Vom: 6.2.2025 -
Interview: Todd Rogers, Harvard psychologist and author of Writing for Busy Readers, on the psychology of great copywriting
Vom: 30.1.2025
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
