20% - The Marketing Procurement Podcast

33 Folgen

1. Season 2 Coming 2Q24

   Vom: 29.11.2023
2. This is Unsustainable w/ Caroline Johnson

   Vom: 15.11.2023
3. Marketing Is an Investment w/ Brett Colbert

   Vom: 1.11.2023
4. On Creative Effectiveness w/ George Tannenbaum

   Vom: 18.10.2023
5. The Path to Great Work w/ Beverley Hammond and Susan Irving

   Vom: 4.10.2023
6. Agency Model Innovation w/ Caroline Johnson

   Vom: 20.9.2023
7. Tuning Up the Client-Agency Relationship w/ David Meikle

   Vom: 6.9.2023
8. Just Say No w/ Niki McMorrough

   Vom: 23.8.2023
9. 2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective

   Vom: 9.8.2023
10. Madison Avenue Makeover w/ Michael Farmer

    Vom: 26.7.2023
11. 2Bobs: Innoficiency in Your Agency

    Vom: 12.7.2023
12. The Benchmark Problem w/ Jason Cammorata

    Vom: 28.6.2023
13. The Day Everything Changed in CPG w/ Christy Lebor

    Vom: 14.6.2023
14. Aligning the Incentives w/ Stuart Dunk

    Vom: 31.5.2023
15. The Hidden Cost of Transactional Capitalism w/ Rory Sutherland

    Vom: 17.5.2023
16. The Marketing Procurement Academy w/ Magid Souhami

    Vom: 3.5.2023
17. Let's Play Fair w/ J. Francisco Escobar

    Vom: 19.4.2023
18. Better Relationships = Better Outcomes w/ Kim Walker

    Vom: 5.4.2023
19. The End of The Billable Hour w/ Tim Williams

    Vom: 22.3.2023
20. Can Agencies Be Consultants? w/ Leo Rayman

    Vom: 8.3.2023