My guest today is Prince Filip Karađorđević of Serbia, Chief Strategy Officer at JAN3, a global financial technology company. Having previously worked 15 years in traditional finance, Prince Filip joined JAN3 because he believes in Bitcoin's potential to bring freedom and sovereignty to billions around the world. As the CSO, Prince Filip champions the cause of financial freedom through digital assets like Bitcoin and stablecoins, while promoting legal frameworks that support economic empowerment for the unbanked. Prince Filip is a frequent speaker at international conferences and interacts with heads of state, congresspeople, and C-suite executives. He believes in freedom and the new Renaissance that Bitcoin enables. In this episode we discuss the history of the monarchy in Serbia, including its benefits, such as protection of individual property rights and religious freedom. Filip shares his personal journey to working in the Bitcoin industry with JAN3. He explains the importance of top-down approach to Bitcoin adoption, and we end with how Bitcoin can solve issues like wars and violence by changing the incentive structure of money. This episode is the third of 5 special episodes filmed at the Bitcoin Conference in Amsterdam, recorded 9 weeks ago, and aired in delay due to the War in Israel; Thanks for your support & understanding. Watch/listen: https://linktr.ee/yourethevoice    -- GUEST – Philip’s Twitter | Instagram | JAN3 Twitter | Website -- SOCIAL & LINKS – Efrat's ⁠⁠Twitter⁠⁠ | Telegram | You're The Voice links | Efrat’s links Support Efrat's work here or using Bitcoin here -- CHAPTERS -- 00:00 Introduction & Background 00:40 The Monarchy in Serbia and Yugoslavia & its Benefits 03:30 The Importance of Individual Property Rights in a Monarchy 04:35 Philip's Background and Move to Serbia 06:40 Philip’s Work in Top-Down Market Education & Adoption with JAN3 09:40 JAN3's Efforts & Grassroots Projects  10:30 Bitcoin Adoption in Switzerland & Lugano 12:40 The Royal Foundation & Job Creation in Serbia, including Bitcoin Education 16:00 Philip's Journey as a Bitcoiner and Public Acceptance 18:00 Reducing Scepticism & Objections to Bitcoin Amongst Red-Pilled 20:00 Will Djokovic Adopt Bitcoin?  22:00 Standing Up for Values and Dealing with Criticism 25:00 Money & Wars, Bitcoin’s Potential to Create Change in the World 29:00 Final Thoughts & Call to Action Filming & Editing:⁠ Ohad DeGrate⁠