My guest today is Isabella Santos, content creator & educator, co-founder of GetBased - a media company, and the founder of BTC Isla in Isla Mujeres, an initiative to create a Bitcoin circular economy with the vision to empower locals to utilize Bitcoin as a tool for freedom. In this episode Isabella shares her upbringing, career journey and her work around bringing financial literacy and Bitcoin circular economy to Peru, Mexico and the world. She discusses the corrupt political situation in Peru and the lack of basic needs for many communities, and hence the importance of teaching them about Bitcoin in simple terms and breaking down the barriers to entry. We also touch on the corrupt nature of the media landscape, control and censorship of social media platforms and the importance of mindset change, critical thinking and personal responsibility in navigating today's society. . ► If you got value, please like, comment, share, follow and support my work. Thank you! -- SPONSORS – ►► Get your TREZOR wallet & accessories, with a 5% discount, using my code at checkout (get my discount code from the episode - yep, you’ll have to watch it): https://affil.trezor.io/SHUn  -- LINKS – GetBased on YouTube: https://www.youtube.com/@getbasedtv  Peru’s Documentary: https://www.youtube.com/watch?v=4hWMHLF-OEg   Isabella’s Twitter: https://x.com/isabellasg3  Isabella’s Nostr: npub1aftmyhm62lrp6lwsha3yzyjy5kqdvuy7g23qg28a8q0cnmudv0ds0sdcke  Donate to BTC Isla: https://geyser.fund/project/btcisla  Efrat's Twitter: https://twitter.com/efenigson Efrat's Telegram: https://t.me/efenigson Watch/listen on all platforms: https://linktr.ee/yourethevoice Support Efrat's work: ⁠https://www.buymeacoffee.com/efenigson⁠ Support Efrat with Bitcoin: https://geyser.fund/project/efenigson -- CHAPTERS – 00:00 Coming Up... 01:18 Background & Journey 07:24 Career in Media 13:33 First Bitcoin Conference 19:15 Simplifying Bitcoin for Everyone 21:39 Embracing Your Unique Voice 23:51 Cult Vs Community 26:04 GetBased and Documentaries 29:24 Peru and Bitcoin Circular Economy 38:10 BTC Isla - Isabella's School 46:01 The Corrupted Media Landscape 50:10 NOSTR and The Future of Media 51:44 The Dark Side of Social Medias 54:55 Censorship & Mis/Disinformation 1:03:48 Waking Up and Taking Actions in Life 1:10:26 Closing Words from Isabella