Owned Media, Paid Media, Earned Media - What the Heck do All of These Mean?

Owned media, earned media, paid media, shared media ... which one of these should I be doing? Sharing what these terms mean and the differences between them all. Plus - which one do we recommend that you use? And what's the fifth type that your business shouldn't overlook? 00:00 What these terms mean and the differences between them all. Plus - which one do we recommend that you use? 01:30 as we've talked about before third party platforms 03:19 microinfluencers 04:15 which one we recommend 05:35 pros and cons of each different type 05:40 cons of owned and shared media 06:12 pros of owned and shared media 07:40 cons of paid media 08:31 pros of paid media 09:21 cons of earned media 10:31 pros of earned media 12:00 the fifth type of media - it's just as important! 13:00 how you can get inside my marketing brain Free Mini Class: https://courses.vickywu.us/courses/5-... --Examples of scenarios how you can combine the five types of media - when you can combine them --One of the hardest pieces - how to reach the press --Help you think of some new creative content formats that maybe you haven't tried and help you leverage one of the other --Plus how to measure each of the types of media --Leverage them when, and how they are most effective

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Entrepreneurs: this is what your Chief Marketing Officer would tell you ... if you had one! We share the experience gained over 30 years of marketing for Fortune 500 companies and multi-billion-dollar organization PLUS working with nonprofits and startups with limited or no budget. I bring the real, no-BS marketing strategies from the corporate guys with deep pockets and big budgets and provide insights for SMBs who don't usually have access to that level of expertise.