For most authors, email marketing is a four letter word. They cringe at the idea of growing an email list and writing a newsletter, thinking they’d be treated as spam and wondering who would be interested in what they would have to say.Perhaps I’m describing you?But the fact is, email marketing is the most powerful tool in your book promotion toolbox. Unlike social media, you own your newsletter list and aren’t reliant on algorithms to deliver your content. Plus, email marketing utilizes your...