This month’s theme is Writing for Readers. So many authors complain and lament about all the promotional responsibilities falling on their shoulders, throwing up their hands and saying, “But I’m not a marketer! I’m just a writer!”What many authors don’t realize is their skills as a writer can be their greatest asset as a marketer.Any type of promotion begins with storytelling. For books, you tell the story of how your book came to exist, what inspired you to write it, and why it’s important. ...