Harnessing Neuroscience in Advertising: Kevin Bartanian on Effective Campaign Strategies

The story of Kevin Bartanian is one woven with threads of resilience, ambition, and a commitment to community. From his early life in Beirut, Lebanon, through a pivotal transition to the United States, Kevin’s journey embodies the challenges and triumphs of entrepreneurship. The catalyst for this transformation was a deeply personal one: his mother’s battle with cancer. This life-altering experience ignited a passion for creating meaningful change, ultimately leading him to found KEVANI, a pioneering venture in the out-of-home advertising industry.