From SEO to AI: Josh Muskin Discusses the Future of Digital Marketing

As technology progressed, the marketing landscape expanded to include a diverse array of strategies tailored to specific platforms. Understanding platform-specific tactics became essential, as each channel—be it social media, email, or search engines—required a unique approach to effectively engage audiences. A key element in this evolution has been the growing influence of artificial intelligence and machine learning. Josh Muskin emphasizes that these technologies have transformed how marketers approach targeting and campaign optimization. With AI, marketers can analyze vast amounts of data to refine their strategies, improving accuracy in reaching desired demographics.