The Experience Economy
Book Summaries - You Exec - Ein Podcast von You Exec
By customizing each part of the customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches readers how to make each step in the customer experience a bit like a mini-performance. The Experience Economy is the new state of business marketing and readers will learn how to turn their product or service into an experience instead of just another commodity.
