Purple Cow

So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a country road, with hundreds of cows, scattered across the fields. As you’re driving, you notice one cow. One cow standing out from all the rest, for one reason. It has purple spots. Wouldn’t that grab your attention?” Once readers understand what a purple cow is, they will see that the complete title of the book, Purple Cow: Transform Your Business By Being Remarkable says it all. Using case studies and personal observations of successful and failed marketing efforts, the book makes a good argument that traditional marketing is dead.